01
Act now
£1,327 spent on campaigns with zero conversions
These campaigns consumed budget without a recorded conversion. Check tracking first, then pause or restrict them.
- Brief AP | Shopping | Catch Rest — £1,327
Paid media performance review
Coppersmith Creations
Every £1 spent returned £1.42 in tracked revenue. £38,476 of media bought 465K clicks and 1,852 tracked conversions worth £54,643 across 3 live campaigns.
Spend
£38,476
465K clicks
Tracked revenue
£54,643
1,852 conversions
Return on spend
1.42×
profitable
Cost per conv.
£20.78
account average
Click-through rate
7.34%
6.3M impressions
Cost per click
£0.08
13 campaigns
The short version
Coppersmith Creations spent £38,476 across 9 campaigns that delivered traffic. The findings below are ordered by how much money is at stake.
AP | Search | Brand alone carries 55% of the budget — £21,224 for 2.15× back.
Jan 2024 – Jul 2026 · largest campaign by spend
Spend
£38,476
Tracked revenue
£54,643
02
Act now
6 search term(s) spent with no conversions
Combined £2,071. Add the irrelevant ones as negatives.
- “copper bath” — £531, 1677 clicks
- “copper bathtub” — £457, 707 clicks
- “copper sink” — £347, 360 clicks
- “walk in tub and shower combo for seniors” — £277, 599 clicks
- “copper bathtub” — £241, 760 clicks
03
Tune
4 campaign(s) running above 1.5× the account CPA
Account CPA is £20.78. Tighten bids, negatives, or landing pages on these.
- AP | Search | Brand — CPA £574 (37.0 conv.)
- Brief AP | Shopping | Focus Products — CPA £2,536 (3.0 conv.)
- Google Build - Sales - Display — CPA £93.15 (40.0 conv.)
- Competitors Targeting — CPA £65.93 (23.0 conv.)
04
Keep
Best converting campaigns
Scale these first: raise budgets or shift spend from underperformers.
- Search-3-21Jan2026-Generic-AI-max — 1338 conv., ROAS 2.25×, CPA £1.49
- AP | Search | Brand — 37 conv., ROAS 2.15×, CPA £574
- Competitors Targeting — 23 conv., ROAS 2.13×, CPA £65.93
Campaign performance
Return on ad spend per campaign, measured against the account average. Any bar shorter than 1× spent more than it returned.
Search-3-21Jan2026-Generic-AI-max
£1,999 spend
2.25×
AP | Search | Brand
£21,224 spend
2.15×
Competitors Targeting
£1,516 spend
2.13×
Kenya Tanzania Uganda South Africa
£622.65 spend
0.66×
Brief AP | Shopping | Focus Products
£7,711 spend
0.12×
Google Build - Sales - Display
£3,728 spend
0.01×
Brief AP | Shopping | Catch Rest
£1,327 spend
0.00×
Sales-Performance Max-11
£290.18 spend
0.00×
Targeting USA customers
£58.09 spend
0.00×
account average 1.42× · bars below 1× returned less than they cost
| Campaign | Status | Spend | Share | Conv. | Revenue | ROAS | CPA |
|---|---|---|---|---|---|---|---|
AP | Search | Brandsearch | Live | £21,224 | 37.0 | £45,561 | 2.15× | £574.24 | |
Brief AP | Shopping | Focus Productsshopping | Ended | £7,711 | 3.0 | £907.67 | 0.12× | £2,536 | |
Google Build - Sales - Displaydisplay | Paused | £3,728 | 40.0 | £31.48 | 0.01× | £93.15 | |
Search-3-21Jan2026-Generic-AI-maxsearch | Paused | £1,999 | 1338.1 | £4,504 | 2.25× | £1.49 | |
Competitors Targetingperformance max | Live | £1,516 | 23.0 | £3,228 | 2.13× | £65.93 | |
Brief AP | Shopping | Catch Restshopping | Paused | £1,327 | 0.0 | £0.00 | — | — | |
Kenya Tanzania Uganda South Africadisplay | Paused | £622.65 | 410.8 | £410.83 | 0.66× | £1.52 | |
Sales-Performance Max-11performance max | Live | £290.18 | 0.0 | £0.00 | — | — | |
Targeting USA customersdisplay | Ended | £58.09 | 0.0 | £0.00 | — | — | |
Sales Display Campaigndisplay | Paused | £0.00 | 0.0 | £0.00 | — | — | |
Sales-Performance Max [G]performance max | Paused | £0.00 | 0.0 | £0.00 | — | — | |
AP | Performance Max | Focus Productsperformance max | Paused | £0.00 | 0.0 | £0.00 | — | — | |
AP | Performance Max | Catch Restperformance max | Paused | £0.00 | 0.0 | £0.00 | — | — |
Where the spend goes
Device split for the whole account, and the markets that absorbed the most budget.
Spend by device
- Mobile £26,546 70% of spend · 0.3% conversion rate
- Desktop £9,942 26% of spend · 4.6% conversion rate
- Tablets £1,247 3% of spend · 0.1% conversion rate
Top markets by spend
United Kingdom
£37,652
1441 conv.
Uganda
£291.14
188 conv.
Tanzania
£276.89
219 conv.
United States
£58.09
0 conv.
Kenya
£28.04
1 conv.
South Africa
£26.59
0 conv.
Search terms
99,472 terms were matched across the account; the 500 heaviest by spend are reviewed here.
Paying without converting · £10,197
465 terms took spend in this sample with no conversion. The heaviest are candidates for negatives or tighter match types.
| Search term | Clicks | Cost |
|---|---|---|
| copper bathBrief AP | Shopping | Focus Products | 1.7K | £530.62 |
| copper bathtubAP | Search | Brand | 707 | £456.95 |
| copper sinkAP | Search | Brand | 360 | £346.84 |
| walk in tub and shower combo for seniorsAP | Search | Brand | 599 | £276.96 |
| copper bathtubBrief AP | Shopping | Focus Products | 760 | £241.03 |
| coppersmith bathsAP | Search | Brand | 151 | £219.07 |
| copper kitchen sinkAP | Search | Brand | 193 | £154.65 |
| copper basinAP | Search | Brand | 85 | £120.05 |
| copper bath tubAP | Search | Brand | 119 | £119.91 |
| convert tub to walk in showerAP | Search | Brand | 350 | £111.46 |
Converting terms worth defending
These already produce conversions — protect them with brand bidding and tight ad copy.
| Search term | Conv. | Cost / conv. |
|---|---|---|
| freestanding tub pricesSearch-3-21Jan2026-Generic-AI-max | 59.0 | £0.13 |
| coppersmith creations ukSearch-3-21Jan2026-Generic-AI-max | 41.0 | £0.98 |
| coppersmith creationsAP | Search | Brand | 22.0 | £165.94 |
| coppersmith bathsSearch-3-21Jan2026-Generic-AI-max | 16.0 | £0.62 |
| copper belfast sinkSearch-3-21Jan2026-Generic-AI-max | 15.0 | £0.40 |
| coppersmithsSearch-3-21Jan2026-Generic-AI-max | 11.0 | £2.17 |
| copper bathtubSearch-3-21Jan2026-Generic-AI-max | 10.0 | £1.05 |
| coppersmith ukSearch-3-21Jan2026-Generic-AI-max | 9.0 | £1.23 |
| copper bathSearch-3-21Jan2026-Generic-AI-max | 8.0 | £1.31 |
| brass sinkSearch-3-21Jan2026-Generic-AI-max | 6.0 | £1.83 |
What we would do next
Ordered by impact. Each one is a decision on Coppersmith Creations’s budget, not a report line.
-
01
£1,327 spent on campaigns with zero conversions
These campaigns consumed budget without a recorded conversion. Check tracking first, then pause or restrict them.
-
02
6 search term(s) spent with no conversions
Combined £2,071. Add the irrelevant ones as negatives.
-
03
4 campaign(s) running above 1.5× the account CPA
Account CPA is £20.78. Tighten bids, negatives, or landing pages on these.